House of Content
Brands are content. Content is culture. This podcast unpacks it all. Welcome to House of Content, a weekly show that dives into trending topics and what’s bubbling under in the world of creators, lifestyle, careers, and social media. Told from the bi-coastal lens of three women working in top advertising and digital agencies in Los Angeles and New York, this is the audio version of the For You Page. So walk on in. The door’s always open.
House of Content
Lifestyle Creep Vs. Underconsumption Core
Open any social feed: Chances are, there's a creator showcasing a new trend, product, or brand to try. This week, we debate two opposing trends on social: lifestyle creep and underconsumption core.
From last year’s wave of de-influencing to the current embrace of minimalism, we’ll discuss how creators are shifting the narrative from excessive consumption to intentional living.
We examine the complexities of comparison culture and its impact on our wallets and wellbeing. We also dive into the phenomenon of #underconsumptioncore and debate whether it truly leads to more mindful spending or just another trend to keep up with.
