House of Content
Brands are content. Content is culture. This podcast unpacks it all. Welcome to House of Content, a weekly show that dives into trending topics and what’s bubbling under in the world of creators, lifestyle, careers, and social media. Told from the bi-coastal lens of three women working in top advertising and digital agencies in Los Angeles and New York, this is the audio version of the For You Page. So walk on in. The door’s always open.
Episodes
46 episodes
Good Girl Syndrome, Conflict & Workplace Trauma
Saving the Best for Last: This week, we’re holding a career therapy session to close out Season 4, drawing from our first decade working in advertising.What’s on the agenda?Emotional labor in the workplace, how the expe...
•
Season 4
•
Episode 12
•
30:10
Astrologytok w/ Monica Engelbrecht
Is our career success written in the stars? Can we grow professionally by looking at our birth charts? This week, we're bringing on Monica Engelbrecht to decode how astrology a...
•
Season 4
•
Episode 11
•
31:30
Feeding the Feed: The Case for Food in Brand Marketing
Is it just as or is food having a major moment in marketing?This week, we’re discuss the latest trend in advertising: integrating food into campaign content and visuals. From Rhode's logo embossed sourdough to Phlur and Jacquemus, culin...
•
Season 4
•
Episode 10
•
23:08
Buying Sheryl Sandberg a Drink & Other Networking Stories
The old saying goes: Your network is your net worth. In the age of remote to hybrid, how do you cultivate relationships that can help you get ahead professionally?This week on House of Content, we share our experiences and tips for netwo...
•
Season 4
•
Episode 9
•
27:22
Social Scaries - A Halloween Special
In the spirit of Halloween, we’re delving into the eerie underbelly of social media: deepfakes, cyber-stalking, catfishing and identity theft, and more.From our pop culture obsession with true crime to the unsettling way these narratives...
•
Season 4
•
Episode 8
•
31:43
Worst Career Advice on Social Media
Everyone and their mother seems to have become a career content creator on TikTok lately, but just because a creator dons a blazer and a tiny mike, that doesn't mean the advice is sound.This week, we debate some of the worst pieces of a...
•
Season 4
•
Episode 7
•
24:07
#CorporateGirl Wellness Battles: NY vs. L.A.
From trying bison organs to getting influenced by advanced Korean skin devices on TikTok Shop, we are back to discuss their updated wellness routines, comparing what's hot in L.A., what fads we've fallen for, and what we're currently planning o...
•
Season 4
•
Episode 6
•
33:19
Lifestyle Creep Vs. Underconsumption Core
Open any social feed: Chances are, there's a creator showcasing a new trend, product, or brand to try. This week, we debate two opposing trends on social: lifestyle creep and underconsumption core.From last year’s wave of de-influencing...
•
Season 4
•
Episode 5
•
32:29
Personal Brands & LinkedInfluencers
What do you want to be known for? More importantly, do you feel that the persona and brand you put out in the world aligns with what you’re building?Listen on, because this episode is all about crafting your career narrative...
•
Season 4
•
Episode 4
•
32:55
Office Sirens & #CorpCore
Move over Brat summer, the RTO mandates this Fall are very much accompanied by the office siren aesthetic, that, funnily enough, is most often worn by creators who haven’t ever stepped foot in an office. But that's not ...
•
Season 4
•
Episode 3
•
32:20
Why Your Brand Social Is Failing, Pt. 2
Back for part two of our talk at FUTR North America. If you haven't listened to part one on social strategy and brand platforms, we recommend starting there. In part two, we discuss creator-led marketing, creator collaboration, and...
•
Season 4
•
Episode 2
•
38:07
Why Your Brand Social Is Failing, Pt. 1
We're back and better than ever. Season four is all about leveling up in different aspects of life from personal to professional, so let's dive in.After a short catch up, we'll discuss what can only be described as our perennial Roman E...
•
Season 4
•
Episode 1
•
33:33
Ad Career Confessionals
It's the season three finale, what better way to close out than we're flipping the script as we share a more personal side of ourselves and our journeys in advertising - in confessional style. The podcast will be out on a summer br...
•
Season 3
•
Episode 12
•
25:20
Launching Rare Brides & Weddingtok
What happens when a passion for wedding content on social turns into a bridal brand?This week, our very own co-host Janni shares the story behind Rare Brides, her custom veil collection that just la...
•
Season 3
•
Episode 11
•
28:46
TikTok Bans, Video Strategy & Which Social KPIs Even Matter w/ MacKenzie Green
We’re back with a special House Guest: MacKenzie Green, VP Social at Future joins the show to ask the billion dollar question: What does the TikTok ban mean to marketers and more importantly, what should we be focusing on whe...
•
26:34
How Gender Norms Are Shaped by Social Media
Sometimes, the #FYP mirrors cultural tensions better and more acutely than anything else, and we’d be remiss not to discuss how gender norms and roles are being debated on social media. While the algorithms grant the most real estate to extreme...
•
Season 3
•
Episode 9
•
32:10
Nowstalgia, Throwbacks, and Internet Girl Summer
Let’s talk about nowstalgia. We are collectively throwing back to the 2010s online, and if you need proof, take a look at what’s popping up on social:Boat shoes are trending on TikTokBlogging is coming back in the form of S...
•
Season 3
•
Episode 8
•
31:43
Social Media & Creative Leadership Lessons
If you're looking to grow into a leadership role in social media, advertising, or marketing, this is the episode for you. With over a decade of experience in the creative industry (and a couple startup acquisitions under our belt), here's some ...
•
Season 3
•
Episode 7
•
34:27
Brand and Creator Partnerships
Whether it's a mashup between two brands or a brand and a creator, everyone in the marketing space loves a good partnership. Yet, in order to break through, the collaboration needs to either be the most organic pairing, provide additional...
•
Season 3
•
Episode 6
•
32:38
Marketing to the DIY Generation
With platforms like TikTok exposing millions of people to knowledge they never had access to, we’re witnessing the reign of the DIY generation. Brands are no longer able to gatekeep information from consumers, allowing creators to spin themselv...
•
Season 3
•
Episode 5
•
26:00
Moneytok Pt. 2: Financial Trends on Social
Moneytok is back! One of our most downloaded episodes has a sequel to discuss financial trends permeating our feeds and culture. With many industries in turmoil and most Americans feeling the squeeze of rising costs and stalling compensat...
•
Season 3
•
Episode 4
•
31:26
The Girlification of Content and Marketing
Last year was dubbed the year of the girl and consequently, we all turned into girlies on social. We embraced everything from bows to ballerina core and The Barbie Movie. The seemingly innocent, rose-tinted trend can also double as...
•
Season 3
•
Episode 3
•
28:10
Is Body Positivity on a Diet?
It seems that every other celebrity, bravolebrity, creator, and podcaster is on weight loss medication. Pharma brands are going heavy on paid social to promote easily accessible subscriptions, and have even approached a slew of body positive cr...
•
Season 3
•
Episode 3
•
21:24
WTF Is Happening on Social in 2024?
TikTok is pushing creators to make long-form content and brands to pay for results. The FYP feels collectively more random than ever before, and to top it all off, Universal Music removed their catalog from the platform.It seems that th...
•
Season 3
•
Episode 2
•
27:42
What Nobody Tells You About Moving Abroad
How do you actually move abroad? What are the things you absolutely should know and prepare for but nobody tells you? In this inaugural episode of season three, we share our unfiltered experiences of moving to places like New York, Los Angeles,...
•
Season 3
•
Episode 1
•
34:41