House of Content
Brands are content. Content is culture. This podcast unpacks it all. Welcome to House of Content, a weekly show that dives into trending topics and what’s bubbling under in the world of creators, lifestyle, careers, and social media. Told from the bi-coastal lens of three women working in top advertising and digital agencies in Los Angeles and New York, this is the audio version of the For You Page. So walk on in. The door’s always open.
House of Content
Why Your Brand Social Is Failing, Pt. 2
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Melissa Kontu, Christine Goeoes, Janni Widerholm
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Season 4
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Episode 2
Back for part two of our talk at FUTR North America. If you haven't listened to part one on social strategy and brand platforms, we recommend starting there.
In part two, we discuss creator-led marketing, creator collaboration, and most importantly, investment into social media and what that looks like:
- The state of creator economy, creator marketing, and creator-founded brands
- Why organic social isn't free media, and what brands and agencies should invest in from team development, mentoring, resources, and budgets
- How data plays into agility on social.
