House of Content

Why Your Brand Social Is Failing, Pt. 1

Melissa Kontu, Christine Goeoes, Janni Widerholm Season 4 Episode 1

We're back and better than ever. Season four is all about leveling up in different aspects of life from personal to professional, so let's dive in.

After a short catch up, we'll discuss what can only be described as our perennial Roman Empire: Why so many brands fall short on social and what you can do to fix it.

Here's what we cover in part one:

  • Why brand social is such a hot mess 
  • Brand social strategy and how to build and follow it effectively
  • Do's and don'ts for activating trends on social, briefing creatives, and more


We'll be giving this talk live at FUTR North America in New York; to kick off this season, you can listen to it on this podcast in two parts.

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