House of Content
Brands are content. Content is culture. This podcast unpacks it all. Welcome to House of Content, a weekly show that dives into trending topics and what’s bubbling under in the world of creators, lifestyle, careers, and social media. Told from the bi-coastal lens of three women working in top advertising and digital agencies in Los Angeles and New York, this is the audio version of the For You Page. So walk on in. The door’s always open.
House of Content
TikTok Bans, Video Strategy & Which Social KPIs Even Matter w/ MacKenzie Green
We’re back with a special House Guest: MacKenzie Green, VP Social at Future joins the show to ask the billion dollar question:
What does the TikTok ban mean to marketers and more importantly, what should we be focusing on when it comes to social in 2024 and beyond?
In addition to being a content creator and podcaster, MacKenzie is an absolute marketing renegade who runs social teams responsible for brands like WhoWhatWear, Marie Claire, and has a wealth of experience in bridging the gap between social and the C-suite.
Here’s what Christine and MacKenzie cover in this episode:
- TikTok ban decoded
- Long-form content as a content farm for short-form
- How TikTok has QVC’d social media and the collapse of the social funnel
- Why follower metrics might not matter anymore and what KPIs you should focus on instead
- How to properly staff social teams (no more individual contributor roles, please!).
Resources mentioned in this episode:
- Follow MacKenzie on Instagram, TikTok, and connect with her on LinkedIn
- The book mentioned on the show: YouTube Secrets
