House of Content
Brands are content. Content is culture. This podcast unpacks it all. Welcome to House of Content, a weekly show that dives into trending topics and what’s bubbling under in the world of creators, lifestyle, careers, and social media. Told from the bi-coastal lens of three women working in top advertising and digital agencies in Los Angeles and New York, this is the audio version of the For You Page. So walk on in. The door’s always open.
House of Content
Nowstalgia, Throwbacks, and Internet Girl Summer
Let’s talk about nowstalgia. We are collectively throwing back to the 2010s online, and if you need proof, take a look at what’s popping up on social:
- Boat shoes are trending on TikTok
- Blogging is coming back in the form of Substack
- Lana Del Rey headlined at Coachella
- Gen Z is re-discovering double-layering tank tops as well as emo and indie sleaze.
While creators are busy remixing trends, we ask ourselves: How should brands harness time-traveling a decade back?
Tune in as we dive into all things nowstalgia, and share what we were up to on the internet some 12 years ago. Hint: blogging was heavily involved.
