House of Content
Brands are content. Content is culture. This podcast unpacks it all. Welcome to House of Content, a weekly show that dives into trending topics and what’s bubbling under in the world of creators, lifestyle, careers, and social media. Told from the bi-coastal lens of three women working in top advertising and digital agencies in Los Angeles and New York, this is the audio version of the For You Page. So walk on in. The door’s always open.
House of Content
Brand and Creator Partnerships
Whether it's a mashup between two brands or a brand and a creator, everyone in the marketing space loves a good partnership. Yet, in order to break through, the collaboration needs to either be the most organic pairing, provide additional consumer value, or net out to be the most unexpected one (looking at you, E.L.F.!)
In this episode, we dive into our favorite brand collabs, what makes them stand out, and most importantly, what can we learn from them as marketers.
Tune in to hear our take on these brand and creator partnerships:
- E.L.F. x Liquid Death
- Oura Ring x Natural Cycles
- Alix Earle x Hero Cosmetics
- TRUFF x Hidden Valley Ranch
- SKIMS x Lana Del Rey and Alex Cooper, and more!
