House of Content
Brands are content. Content is culture. This podcast unpacks it all. Welcome to House of Content, a weekly show that dives into trending topics and what’s bubbling under in the world of creators, lifestyle, careers, and social media. Told from the bi-coastal lens of three women working in top advertising and digital agencies in Los Angeles and New York, this is the audio version of the For You Page. So walk on in. The door’s always open.
House of Content
WTF Is Happening on Social in 2024?
TikTok is pushing creators to make long-form content and brands to pay for results. The FYP feels collectively more random than ever before, and to top it all off, Universal Music removed their catalog from the platform.
It seems that the entire landscape of social media is in flames. Engagement is down across the board, especially for brands. What do these shifts mean for brands, creators, and marketers? We have thoughts.
Tune in for a conversation on:
- The rise of persona-driven storytelling and whether creators like Reesa Teesa have staying power.
- How we're niching down personally and finding our way with father algorithm.
- Surprising platforms brands are finding success on, and more.
