House of Content
Brands are content. Content is culture. This podcast unpacks it all. Welcome to House of Content, a weekly show that dives into trending topics and what’s bubbling under in the world of creators, lifestyle, careers, and social media. Told from the bi-coastal lens of three women working in top advertising and digital agencies in Los Angeles and New York, this is the audio version of the For You Page. So walk on in. The door’s always open.
House of Content
Creator Brands
Creator-founded brands are rewriting the rules of product launches. While the first step may have been to collaborate with established brands on content, creators are now leveraging their engaged communities to launch companies and products of their own, turning their influence into something much larger than logos alone.
It isn't easy to build a business even if you have a built-in audience. Looking at celebrity-founded companies and the rise and fall of DTC, there are many pitfalls to look out for as a creator-founder.
In this episode, we’ll talk about:
- The most innovative creator-founded brands
- What enterprise brands and large companies can learn from creator brands
- Our predictions for the future of brand building in the social age
Creator brands mentioned in this episode:
- Lemme by Kourtney Kardashian
- Ouai by Jen Atkin
- PRIME by Logan Paul
- Summer Fridays by Marianna and Lauren
- The Skinny Confidential by Lauryn Bosstick
