House of Content

The Business of Ageism

Melissa Kontu, Christine Goeoes, Janni Widerholm Season 2 Episode 5

Cindy Gallop said it best, just #SayYourAge. Sometimes, it's not so simple when your industry (in this case, advertising) celebrates youth at every turn. That's why it's more important than ever to recognize ageism, both internalized and cultural, to move past the notions and beliefs we have. 

So buckle up, it's going to be a long one. We could keep talking about ageism in marketing, business, content, and social media all season long.

Join us as we debate:

  • Aging and anti-aging: from products to content.
  • Uncoupling age from accomplishments.
  • Why the Under 30 or 40 lists are flawed.
  • What it feels like being the youngest creative in the room...
  • ...And what happens when you eventually move on from that label.


Follow House of Content on TikTok , Youtube, and Instagram.

People on this episode